Vegfest London

The largest Vegetarian festival in London.

Services

> Packaging design, branding, marketing.

Collaboration: Iliana Dudueva

Project Description

The London vegetarian festival was in desperate need of rebranding. With more and more varied and specific diets and lifestyles appearing, vegan and vegetarian festivals are becoming increasingly popular.

The London Vegfest is heavily supported and endorsed by Sir Paul McCartney and is incredibly popular but the current branding is lacklustre and dull. We wanted to modernise the overall appearance and attract the urban green eater. We worked on packaging design, printed media and marketing support.

Project details

We decided to go for bold and fresh colours to mirror the theme at hand. We wanted a green grocer aesthetic mixed with an edgy and urban style to entice and invite Londoners.