Hugo Boss
Flawless by Nature. 2015 Christmas Window Design.
Services
> Ethos & copywriting, Concept creation, Graphic design.
window design and styling.
Collaboration: Olesia Lipskaya, Iliana Dudueva.
Project Description
Winner 2015 European Christmas Window Design.
German luxury fashion house; Hugo Boss, were looking for a sophisticated, innovative and on brand seasonal window design. The brief was very simple; Christmas, Luxury, minimal, sophisticated.
We started by writing an ethos that truly captured the essence of a tranquil Christmas landscape. This was our map that led us to our window design. We mirrored the impeccable tailoring and the fine detail of the garments to the immaculate detail of nature and particularly the beauty of winter, ice, crystals and the snow.
Hugo Boss
Flawless by Nature. 2015 Christmas Window Design.
Ethos
It is all about the atmosphere. That time when everything falls perfectly in place. All you see are theatrical landscapes of white and cool colours orchestrated by that festive season.
Shapes and lines so idyllic only nature could create them, it’s quiet, it’s pure and it’s almost palpable.
Beyond what meets the eye, underneath the glistening facade is a microscopic detail, a detail so refined that it could only be flawless by nature.
Hugo Boss
Flawless by Nature. 2015 Christmas Window Design.
Christmas Window Design
Our concept and design was adapted and adopted for all their European Flagship Store windows. With elements of gold added for the ultimate luxury aesthetic.
